Big changes are coming to how California retailers pay for wine and spirits—and now’s the time to get prepared. A new state law will impact payment methods starting in 2026, and while it may sound like a major shift, we’ve got everything you need to stay ahead and stress-free. Whether you’re already set up or need to make a quick update, we’re breaking it all down in simple terms. Here’s what you need to know.

Serendipity Wines is thrilled to announce a new partnership with Integrated Beverage Group (IBG), bringing their innovative, purpose-driven portfolio to retailers and restaurants across California and Texas. From Oregon pioneers like Firesteed and Duck Pond to category trailblazers like Lifevine and Ransom Distillery, IBG adds bold energy and depth to Serendipity’s offerings.

We’re proud to announce a new partnership in California with one of Santa Barbara County’s most respected winegrowing families: Gainey Estate Vineyards. With over 60 years of farming heritage and more than four decades of winemaking expertise, Gainey brings a compelling range of cool-climate varietals and an unwavering commitment to quality—hallmarks that resonate deeply with the Serendipity mission.

Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.

Serendipity Wines is making waves in California once again—this time by adding the colorful and fast-growing portfolio of AMASS Brands Group to its statewide distribution. Known for eye-catching labels and easy-drinking wines like the cult-favorite Summer Water Rosé, AMASS is the latest supplier to join Serendipity’s expanding lineup of standout brands. The partnership reflects Serendipity’s continued momentum in the Golden State and a shared commitment to delivering vibrant, high-quality wines to today’s evolving market.

Red, refreshed! These five chillable reds bring bold flavor, bright acidity, and serious relief from growing summer heat—perfect for patios, wine lists, and retail shelves alike.

This Earth Month, we’re spotlighting a winery that’s redefining what it means to farm with intention. From their wild, mountainous vineyards in Abruzzo, Cantina Orsogna crafts wines that are as deeply rooted in sustainability as they are in tradition. With organic and biodynamic practices at their core—and a mission that extends beyond the bottle—this is a producer whose values you can taste. Read on to discover three standout selections perfect for your Earth Month lineup.

Bringing Spain’s most exciting wines to American tables is no small feat, but Marta Plana Mier has made it her mission. As the founder of The Winetones and U.S. Manager of Vintae, she has spent years championing bold, dynamic producers and reshaping how Spanish wines are enjoyed in the U.S. In this interview, Marta shares her journey from Penedès to the U.S. market, the challenges and rewards of wine importing, and the rising role of women in the industry.

From launching her own labels in Tuscany to expanding a global portfolio of top-tier producers, Lia has built one of the most respected women-owned wine import companies in the U.S. But success didn’t come without challenges. In this interview, she shares the pivotal moments, the lessons learned, and the producers who continue to drive her passion. Read on to discover how Lia continues to shape the industry, one bottle at a time.

Discover the diverse and dynamic wines of the Willamette Valley, where history, sustainability, and innovation converge. From biodynamic pioneers to legacy vineyards with rare, own-rooted vines, these producers are redefining what Oregon wine can be. Whether you’re drawn to bold Pinot Noirs, textured whites, or old-school techniques, this deep dive into Willamette’s AVAs will have you reaching for a glass.

New leadership, same commitment to excellence: we’re pleased to announce that Don Hamilton has been promoted to President of Serendipity Wines – Texas, where he’ll continue driving our growth and upholding our commitment to exceptional service. With nearly 30 years in the wine industry and a deep understanding of supplier and customer relationships, Don is the perfect leader to take us into this next chapter. Learn more about his journey, leadership vision, and what this means for the future of fine wine distribution in Texas.

Serendipity Wines is thrilled to announce the launch of its new National Accounts division, led by Holly Lewis as Vice President. With over 27 years of wine industry expertise, Holly will drive strategic partnerships with national on-premise and retail chains, delivering exceptional value and fostering meaningful growth. This initiative, along with the promotion of Hutch Hill to Chief Commercial Officer, reflects Serendipity’s commitment to innovation and enhanced service for its partners. Discover how these leadership changes are shaping the future of Serendipity Wines!

Serendipity Wines proudly promotes Jay Akin to Vice President of Sales for California. With over 20 years of wine industry experience, Jay brings a unique blend of hospitality expertise and market-building success to his new role. He will focus on fostering stronger partnerships with customers and suppliers while empowering the California sales team to thrive. Read more about Jay’s vision for growth and how Serendipity Wines continues to lead the way in premium wine and spirits distribution.