Brand Story

'A Vita in the Calabrian dialect indicates the vine, the grape plant with which our wines maintain a deep bond. Cirò wine can be traced back to antiquity, when it was allegedly served to the winners at the ancient Olympics. Run by husband and wife team Francesco and Laura de Franco, ‘A Vita is located on the arch of Italy’s boot tip, nestled between the Ionian sea and Sila mountains; this situation ensures both coastal influence and dramatic diurnal shifts. The vineyards are certified organic, and no fertilizer is used. Instead they plant cover crops, and are careful to not work the soil so as to favor natural biodiversity. In the cellar, there is zero technological input: the wines are fermented spontaneously without temperature control, decanted naturally, and are never rushed.