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Serendipity Wines California

Freshest Finds!

Stay up to date with the latest additions to the Serendipity Portfolio

Every Case Counts!

We are raising relief aid for the Biba family of Viticcio Wines and the people of Ukraine.

California’s Speciality Wine Partner

Bringing the world closer by delivering great terroir to your table.


A highly curated group of some of the worlds greatest masters of wine production


Browse the full catalog of Serendipity Wine’s California collection

Why Serendipity

We love wine. We love the culture, the people, the places, the stories… and, more than anything, we love sharing wine and fostering the community that wine creates.

To that end:

  • We are a team of dedicated and knowledgeable wine folk sharing our diverse (and growing) portfolio of wine and spirits with the great state of California.
  • We believe in building and maintaining lasting relationships through excellent customer service, transparency, and integrity.
  • We are dedicated to the stories and terroir of wine and believe that those are best experienced through clean, honest, sustainable wines.


We are passionate, relentless and creative about delivering great service. With a dynamic (and growing) team of 20+ sales reps, we are able to reach accounts of all shapes and sizes across the state.


We offer a collection of some of the finest estates & grower-producers from across the globe, with deep roots in Italy and unique finds at every price point and for every palate.


In July 2020, Serendipity joined forces with Mountain Peoples Wine and called on their 26 years of experience to expand the availability of certified organic & biodynamic wines across the state.


With distribution arms in California & Texas, plus a National Import business serving 40+ states, we are able to negotiate best prices and navigate global logistics while ensuring value & consistency for our customers.

Premier Brands

Wines of the Week

Connect with Us on Instagram

Happening TODAY! Come out to @mikesliquors from 4-6pm to try the wines of Dos Copas! Our friendly neighborhood rep, Carmen, will be there to be your wine guide…​​​​​​​​
Address: 5084 Mission Street, SF​​​​​​​​
About 2 Copas:​​​​​​​​
Since 1946, the winery has worked to provide the the finest quality wines produced with hand-selected grapes from their vineyards around the world. 2 Copas wines represent diverse terroirs of Spain, Chile, and Argentina. 2 Copas is Spanish for two wine glasses, which is all you need to enjoy their aromatic & friendly wines.

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Happy #WorldCocktailDay 🍸How are you enjoying your @BarekstenSpirits Botanical Gin and tonic?​​​​​​​​
@fotograf_oko #bareksten #barekstengin #barekstenspirits #barekstenontour #bartender #barman #bartenderlife #cocktailgram#drink #drinks #norwegiangin #spirit #spirits #gin #gingin #botanicalgin #craftgin #craftedgin #ilovegin #ginlover #gingin #handcraftedgin #ginstagram #ginTonic #ginandtonic #gintonics #SerendipityNational #SerendipityImports #SerendipitySpirits

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Just looks at this delicious line up from @Arano_Wines_USA at yesterday's event with Eat & Drink Spain! It's always a great day when Lucia is in the market🍷​​​​​​​​
✨About our import partner, Arano USA ✨​​​​​​​​
Arano USA, an exclusive importer of authentic, regional wines from Spain from an ever-expanding core of artisan producers. Their objective is to identify, import and build a portfolio of exceptional and distinctive wines from around the world, and to do it well. Arano USA believes in partnership and takes great pride in representing their amazing producers. Relationships and social responsibility are at the forefront of the business. The wineries Arano represents embrace sustainable and social practices and do their part to help preserve lands for future generations. Their producers’ roots are deeply planted in their history of traditional winemaker, thoughtful incorporation of new innovation, and above all, an appreciation of creating amazing wine.

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Can you name this grape variety with just a few clues? Let's test your knowledge in the comments below!

🍇 This grape is thought to be a cross of Pinot Noir and Savagnin
🍇 Its homeland is Austria, but may have originated from France
🍇 It takes its name from a holiday in August that marks the beginning of the véraison process
🍇 Intensely aromatic, expect tons of red fruit and earthy tones— perfect for rosé production...

Head to our stories for the answer, and good luck!

#WineQuiz #WineStudent #WineKnowledge #NameThatGrape #WineNerd #Somm #SommLife #Sommelier

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Let's travel to Germany to chat about this week's featured winery: Borell-Diehl 🇩🇪 This producer is our cool, under-the-radar source for bargain Müller-Thurgau, Gewürztraminer, Chardonnay... and recently sparkling Sekt and Pinot Noir!​​​​​​​​
In 1990 Annette Borell and Thomas Diehl married and created Borell-Diehl by joining their families' three wineries into one. Starting with a total of 5 hectares, they have since expanded to 35 hectares of vineyards. Their holdings are a complex geology of loess, limestone, red sandstone, with deposits of minerally muschelkalk (limestone) in some sites.​​​​​​​​
For those on the hunt for sustainable rosé, this selection from @BowlerWine has you covered! All the wines David Bowler imports are from estate-owned vineyards where rigorous crop thinning and hand-harvesting are the norm. In addition, no synthetic pesticides or herbicides are used and there is no irrigation in the vineyards. As of 2018, the wines are certified vegan by the European Vegetarian Union.

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📣 New brand alert! Please welcome the hand-crafted wines of @SignorelloEstate and their dream-team crew: vineyard manager Carlos, winemaker Priyanka French, consulting director of winemaking Celia Welch, and viticulturist Steve Matthiason 📣​​​​​​​​
Signorello's French-style wines are created from 100% estate grown Napa Valley fruit. Nestled in the southeastern corner of Napa alongside the famed Silverado Trail, the estate is comprised of 42 planted acres (17 ha). Family-owned and operated, it was established in 1977 by father-son duo Signorello Sr. and Jr. Low yields, organic and sustainable farming, and native yeasts form the base of their decidedly European wine style.​​​​​​​​
"Winemaking isn't just what we do. It's who we are, and it shows in our wines." —Ray Signorello, Co-Founder​​​​​​​​
Cheers to the folks at @SignorelloEstate! 🥂

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We have a REALLY important rosé question to ask you... Are you team #SaignéeAllDay or team #VinGrisItMe???​​​​​​​​
While you can make rosé from virtually any grape, you'll usually only find one of two still production methods in modern winemaking: Saignée or Vin Gris. The Saignée method involves picking grapes destined to become red wine and bleeding off some of the juice to produce rosé. Wines made in this fashion often have higher phenolics and more intense color.​​​​​​​​
The Vin Gris style is also known as 'Direct Press'. We start with grapes grown specifically for rosé that are pressed and then fermented like a white wine (minimal to no skin contact). The amount of time this juices spends with its skins determines the wine's final hue (along with the grape variety, of course). A majority of these wines are visibly lighter in color and are intentionally structured.​​​​​​​​
So which team is it? The rich, bold style of Saignée (a hallmark of Tavel wines) or the delicate and expressive style of Vin Gris (Provence's go-to)? Let us know in the comments below...

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Have you visited our Wines of the Week page? If you're as committed to rosé as we are, now might be a great time to check it out for the uniquely bold & food-friendly bottle from @chacewaterwine! 😉😉​​​​​​​​
Made from 100% Cabernet Sauvignon, this bottle hails from the Sierra Foothills AVA. It shows delightful flavors and aromas of rose petals, hibiscus, watermelon, Mandarin orange, and sour cherry. As a plus, it's made from Certified Organic grapes and is also vegan-friendly.​​​​​​​​
Hit the link in bio or our stories to explore this limited feature!​​​​​​​​
Photo Credit Chacewater Wines

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Today we're featuring a winery that has spent over thirty years sustainably farming Pinot Noir, @Moshin_Vineyards 🍇 In 1989, Rick Moshin purchased a ten acre Russian River Valley Pinot Noir vineyard via a handshake deal. Celebrating their 30th anniversary in 2019, they're still family-owned and -operated, and their focus remains on hand-crafting some of the highest-quality wines in the Russian River Valley AVA. With a strong emphasis on sustainability, some of their practices include:​​​​​​​​
•Focusing on Estate grown, winemaker tended grapes​​​​​​​​
•Hand pruning and harvesting​​​​​​​​
•Long term partnerships with premium vineyards within Sonoma County​​​​​​​​
•Harvesting early to capture natural acidity in the grapes which contributes to structure and ageability​​​​​​​​
•Minimal intervention during fermentation​​​​​​​​
•Native yeast fermentations to provide layered flavors​​​​​​​​
•Utilizing the gravity flow winery design to gently move Pinot Noir through each phase of production​​​​​​​​
In partnership with Serendipity, we currently carry their 'Estate Grown' and 'Calliope' Pinots, as well as their thirst-quenchingly good 2021 rosé. Ask your friendly neighborhood rep for availability!

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Rosé season is here! We're kicking off this month with a favorite: Moshin Vineyards' rosé of Pinot Noir from the Russian River Valley.​​​​​​​​
Selected from 28 acres in Sonoma, Moshin farms sustainably and utilizes minimal intervention winemaking methods. The finished product is the perfect balance of succulent fruit and mouthwatering acidity: bright flavors of strawberry, cherry and watermelon are tied together with floral notes. Pair it with goat cheeses, herbed salads, or your favorite book and some sunshine... ​​​​​​​​
Photo Credit: @Moshin_Vineyards

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A very warm and large thank you to everyone who has supported our Ukraine relief campaign with @ViticcioWinery 🇺🇦 As of April 22nd, we have met 36% of our fundraising goal ($9,088)!​​​​​​​​
Not involved yet? Our 'Every Case Counts' campaign lasts until July 1st. Funds from ECC directly helps to distribute hot food, blankets, and clothing to all displaced Ukrainian people. Click the link in bio to learn how you can participate. And don't forget to spread the word...​​​​​​​​
#EveryCaseCounts #Ukraine #WeStandWithUkraine

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Is it the freakin' weekend yet 🤦🏻‍♂️ What are y'all sipping out there?​​​​​​​​
We know our friendly neighborhood Sacramento sales rep, @noblyrotten, has the right idea with a sprawling grazing board and just a few glasses of wine…

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Today we’re taking a closer look at some of the earth-friendly practices in place at @Perlage_Winery. Perlage’s focus on sustainability in viticulture embraces the entire production process, from choosing the most suitable soil for each individual grape variety, to dedicated transparency for the customers that buy their wines. Here are just some of the ways Perlage makes #EarthDayEveryDay:​​​​​​​​
In the vineyards:​​​​​​​​
- No use of chemical fertilizers, pesticides, or herbicides​​​​​​​​
- Permanent cover cropping adapted to different climatic conditions and the needs of the vines, such as erosion containment and protection of soil fertility​​​​​​​​
- Reduction of copper used in vineyards (copper can restrict the development of useful microorganisms)​​​​​​​​
- Biodynamic practices & regenerative agriculture​​​​​​​​
- Advanced weather stations on the vineyard, which help to monitor the existence and development of disease and activate treatments only when necessary​​​​​​​​
In the winery:​​​​​​​​
- Reduction of sulfites and alternatives to their use​​​​​​​​
- Guarantee of zero residue on wines​​​​​​​​
- New technologies for the production area, improving efficiency​​​​​​​​
- New low-impact offices​​​​​​​​
- Solar panels to produce hot water​​​​​​​​
Cheers, Perlage!

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Our next Earth Month spotlight is @perlage_winery, another innovative partner with sustainability and organic farming at the core of all they do. Perlage began in 1985 with the founding of their Riva Moretta vineyard in the heart of the Valdobbiadene Prosecco DOCG area. The seven Nardi brothers were encouraged by their parents, Tiziano and Afra, to pursue organic agriculture and went on to create one of the first Italian organic sparkling wineries. Perlage has stayed true to these roots, with all of their wines made with certified organic grapes. They are also a Certified B Corp, characterized by environmental and social sustainability – principles they embraced long before they became certified in 2016. Topics like environmental sustainability, ethics, and accountability towards employees and the community are included in their mission statement. ...

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Mark your calendars, San Francisco! Next Wednesday, April 27th winemaker Emilio Fidora of @FidoraWines will be taking over at @ArcanaSF. Come out to learn about the oldest organic winery in the Veneto, as well as their Biodynamic farming practices. Half glasses, full glasses and Prosecco flights will be available. See you there!​​​​​​​​
Where: 2512 Mission St, San Francisco, CA 94110​​​​​​​​
When: Wednesday, April 27th​​​​​​​​
Time: 6:00 - 8:00pm Open to the public and to all industry.​​​​​​​​
About Fidora Wines:​​​​​​​​
Fidora family has been producing wine in Venice since 1927.​​​​​​​​
In 1974, it started its pioneering organic farming project and today, at its 4th generation, the company is proudly carrying on with Biodynamic farming in all its estates.

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