Welcome to Serendipity Wines
Great wine • Great stories • Great people
Serendipity Imports
California Distribution
Texas Distribution
Serendipity News & Stories
Spotlight on Women in Wine: A Conversation with Importer Marta Plana
Bringing Spain’s most exciting wines to American tables is no small feat, but Marta Plana Mier has made it her mission. As the founder of The Winetones and U.S. Manager of Vintae, she has spent years championing bold, dynamic producers and reshaping how Spanish wines are enjoyed in the U.S. In this interview, Marta shares her journey from Penedès to the U.S. market, the challenges and rewards of wine importing, and the rising role of women in the industry.
Spotlight on Women in Wine: A Conversation with Importer Marta Plana
Bringing Spain’s most exciting wines to American tables is no small feat, but Marta Plana Mier has made it her mission. As the founder of The Winetones and U.S. Manager of Vintae, she has spent years championing bold, dynamic producers and reshaping how Spanish wines are enjoyed in the U.S. In this interview, Marta shares her journey from Penedès to the U.S. market, the challenges and rewards of wine importing, and the rising role of women in the industry.
Spotlight on Women in Wine: A Conversation with Importer Marta Plana
Bringing Spain’s most exciting wines to American tables is no small feat, but Marta Plana Mier has made it her mission. As the founder of The Winetones and U.S. Manager of Vintae, she has spent years championing bold, dynamic producers and reshaping how Spanish wines are enjoyed in the U.S. In this interview, Marta shares her journey from Penedès to the U.S. market, the challenges and rewards of wine importing, and the rising role of women in the industry.
Our Mission
Bringing the world closer by delivering great terroir to your table.
Values
We work passionately, relentlessly and creatively to deliver great service. We treat our customers and suppliers business as if it were our own. We build relationships through openness, empathy and inclusiveness. We encourage and celebrate curiosity, ambition and achievement. We take the time to plan so we can perform at our best. We do the right thing.
Vision
Serendipity Wines’ vision is to build a business that allows our customers, suppliers and employees to explore cultures, share stories and better connect through a thoughtfully curated portfolio of wines and spirits from across the globe. Serendipity cultivates and maintains lasting partnerships by providing an elevated customer service experience.
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