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Willamette Valley Vineyards Announces New California Distribution Partnership with Serendipity Wines
Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.

Willamette Valley Vineyards Announces New California Distribution Partnership with Serendipity Wines
Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.
Willamette Valley Vineyards Announces New California Distribution Partnership with Serendipity Wines
Willamette Valley Vineyards has announced a new partnership with Serendipity Wines to oversee its distribution in California, effective July 1, 2025. The move aligns two values-driven companies known for fostering long-term relationships and prioritizing quality. As one of Oregon’s most celebrated estate wineries, Willamette Valley Vineyards aims to strengthen its reach in a key market with a partner that shares its dedication to sustainability, service, and storytelling.

Our Mission
Bringing the world closer by delivering great terroir to your table.
Values
We work passionately, relentlessly and creatively to deliver great service. We treat our customers and suppliers business as if it were our own. We build relationships through openness, empathy and inclusiveness. We encourage and celebrate curiosity, ambition and achievement. We take the time to plan so we can perform at our best. We do the right thing.
Vision
Serendipity Wines’ vision is to build a business that allows our customers, suppliers and employees to explore cultures, share stories and better connect through a thoughtfully curated portfolio of wines and spirits from across the globe. Serendipity cultivates and maintains lasting partnerships by providing an elevated customer service experience.