Italo Cescon

The Italo Cescon wine growing and producing company was established on 1957, not so far from Treviso, by its brave founder Italo Cescon and today is managed with the same passion and love by his children Gloria, Graziella and Domenico, together with mummy Chiara. Preserving the secrets and the memories of their daddy, nowadays they keep the tradition they hand down from their father with scrupulous research of quality and produce from wines DOC Piave, DOC Friuli and DOC Valdobbiadene.

The beginning

In 1954 Italo Cescon, after the end of his military service, chose to fulfill his dream of producing and selling his own wine, following the tradition of grand-father Domenico who was a small producer of Raboso DOC Piave wine for some families of his little village, and founded a small cellar, Enoteca Italo Cescon. Immediately he gained a remarkable reputation for his wines among the Osterie and Restaurants in Treviso Province due partly to the bottle's unique image: the unmistakable Tralcetto and the hand-written label on a rustic, yellow paper.

The idea of the “tralcetto”, a knotty bit of cane picked out from the pruning, was born on a winter’s day in 1957 of rest and meditation for the men working in the vineyard by an idea of grand-mother Anna. Since that mild winter the visual motif of the winery still symbolizes the family, communicating the unchanging principles that inspire their efforts.

The past

In 1967, further to the environmental damage of the Piave river flood, the family moved to their current farm in Roncadelle, where it has renovated and enlarged to be an old cellar.

In the Seventies they received the first requests for exporting their wines especially into Germany, Switzerland and France; this is another confirmation of their father’s entrepreneurial ability.

The here and now

In the Nineties, Gloria, Graziella and Domenico started managing the winery with the passion and the determination of their father, who gave them the necessary impetus to produce top quality wines and to better brand awareness through consumers. In 2006 they decided to renovate the corporate image and to restyle the brand, as well as the historical line “Il tralcetto”, giving a more impressive personality to the wines.

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