Rosé Season Featured Brands
Rosé season is here! Are you all stocked up and patio-ready? Check out these featured rosés just waiting to enliven your beverage program…

Vidaubanaise Provence ‘Le Provencal’ 2021
Established in the town of Vidauban in 1922, the Maîtres Vignerons de la Vidaubanaise today control 600 hectares of vines in the heart of the Appellation Côtes de Provence. They begin with a selection of the highest quality cuvées vinified in the traditional style of direct-pressing. A Grenache-dominant blend, ‘Le Provencal’ has flavors and aromas of strawberry, red currants, and melon. Try it with summer fare, salads, pasta, grilled meat & fish.

New Brand Announcements!
Serendipity is pleased to welcome Signorello to our growing book of wines! Nestled in the southeastern corner of Napa alongside the famed Silverado Trail, these wines are hand-crafted by a veritable dream team of industry titans: winemaker Priyanka French, consulting director of winemaking Celia Welch, and viticulturist Steve Matthiason. We currently represent four of their brands: the French-style wines of Signorello Estate, EDGE Cabernet Sauvignon from the Alexander Valley, their modern take on Napa titled ‘S by Ray Signorello’ and TRIM’s uncompromising, single-varietal bottlings.
“Winemaking isn’t just what we do. It’s who we are, and it shows in our wines.”
—Ray Signorello, Co-Founder

Get to Know our Team!
Have you met our resident Director of Brand Strategy, Karen Blackburn? This year for Mother’s Day Karen teamed up with the folks at Supper Sessions (a San Francisco Bay Area based, Food, Beverage and Music, program over KXSF 102.5 fm) to talk motherhood in the wine industry. Joined by four other panelists, listen in for their insights below:
From the Blog

ISLAND WINE: A Wine Travel Diary from the Canary Islands
Travel along with Hutch, our very own Senior VP of Sales & Portfolio Management, as he explores the Canary Islands with Bowler Imports 🌋 In part one of this travel diary, we traverse through the island of Tenerife to Tajinaste, Viñátigo, and Monje… Read all about it on our blog.
Every Case Counts Ukranian Relief Updates
A big thank you to everyone who has aided in our Every Case Counts Ukranian relief efforts! To date, we have raised $12,414 (49.7% of our goal). We will continue to raise funds alongside our partner, Viticcio Winery, until July 1st. Here’s a message from Alex and Helen Biba, the family behind Viticcio winery since 2015:
Look Who’s Coming to Town….
Don’t miss your chance to meet with these winemakers and fellow brand representatives! Please reach out to your rep for availability and appointments.
- NorCal
- Corso Selections May 17th – 18th across Norcal
- Albet i Noya May 26th across NorCal
- Signorello June 8th across NorCal
- Acre June 14th – 15th across NorCal in East Bay & San Francisco
- SoCal
- Corso Selections May 19th across SoCal
- Rowland Cellars & Coit May 17th – 18th across SoCal
- Albet i Noya May 24th – 25th across SoCal
- Winc-Koyle June 2nd across SoCal
- Banville June 7th – 8th across SoCal
- Sextant & Paris Valley Road June 8th – 9th across SoCal
- C & C USA (formerly Thienot) June 14th – 16th across SoCal