Organic Growth, Serendipity Wines Joins Forces With Mountain Peoples Wine in California
Austin, TX & Nevada City, CA – Serendipity Wines announced their merger with organic wine distributor
Mountain Peoples Wine to further establish its distribution network in California. The combined
organization will be known as Serendipity Wines California (SWCA) and will offer significantly expanded sales
coverage and distribution capabilities representing a wide range of high-quality wine and spirits products
across the state of California.
“We wanted to expand our capabilities to better serve our customers and our suppliers. Michael Michel and
Laura Fung and their team have built Mountain Peoples Wine into a well-respected company with a strong
focus on customer service, great wine selection focused on Certified Organic and Biodynamic wines, and a
people-first culture. Their addition to the Serendipity team greatly accelerates our evolution into one of the
go-to beverage distributors in California,” said Seth Fagelman, President and Co-CEO of Serendipity Wines.
“We became familiar with Serendipity as their California distributor for an outstanding organic Italian
producer. We were very impressed with their team, strategic plan and company culture so it made perfect
sense for our team members, customers and producers to join forces with Serendipity,” said Michael Michel,
Owner and President of Mountain Peoples, who will become the Senior Vice President and General Manager
for Serendipity Wines California.
Serendipity is committed to continuing to lead the way in providing Certified Organic and Biodynamic wines
to the California market with an enhanced portfolio and to service their customers and producers.
Established in Texas in 2002, Serendipity Wines has grown more than ten times over in the last decade and
now includes a direct import division alongside its distribution operations in Texas and California. The
California market can expect Serendipity’s growing reputation for customer service in support of high quality,
terroir-driven wines, to become more of a presence in its favorite restaurants, bottle shops, and grocery
chains.
About Serendipity Wines: Serendipity Wine’s vision is to build a business that allows our customers, suppliers and
employees to explore cultures, share stories and better connect through wine and spirits. Serendipity thoughtfully
curates its portfolio from across the globe while cultivating and maintaining lasting partnerships through elevated
customer experiences. For more information visit: www.serendipitywines.com.
About Mountain Peoples Wine: Since 1994, Mountain Peoples Wine has been the leading distributor of certified
organic and biodynamic wines throughout California. MPW is committed to working with small family wineries,
importers, and farmers who are committed to producing the highest quality organic products.
CONTACT:
Kelli Frizzell
Serendipity Wines
512.554.6643
kelli@serendipitywines.com