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FOR IMMEDIATE RELEASE 

Helping Customers Thrive with Stronger Support for Sales Teams 

Los Angeles, CA — 1/22/2025 — Serendipity Wines, a leading distributor and national importer of premium wines and spirits, is excited to announce the promotion of Jay Akin to Vice President of Sales for California. Jay brings over 20 years of wine industry experience, including roles as a sommelier, beverage director, and sales leader. His background combines hands-on hospitality expertise with proven success in expanding markets and building partnerships. In his new role, Jay will work closely with Serendipity’s California sales teams and supplier partners to build wine and spirits programs that resonate with its customers. 

Jay Akin, VP of California Sales

A Vision for Growth and Collaboration 

Since joining Serendipity Wines, Jay has introduced practical tools and initiatives that help clients and suppliers succeed, including educational programs and innovative strategies. Jay expressed his enthusiasm for this next chapter: “I’m excited to work alongside an incredibly passionate and knowledgeable team. My goal is to facilitate meaningful partnerships with our customers and suppliers, while empowering our sales team to more effectively serve them.” 

Leadership’s Endorsement 

Seth Fagelman, President and CEO of Serendipity Wines, shared his confidence in Jay’s leadership: “Jay’s hands-on experience as both a supplier and customer brings great insight into our organization.  His creativity and focus on relationships make him the right person to guide and support our California team as we continue to expand our presence in the market.” 

About Serendipity Wines 

Serendipity Wines is a trusted distributor and national importer of premium wines and spirits  dedicated to delivering exceptional customer service. For over two decades, we have been building connections and lasting partnerships with family producers rooted in quality, authenticity, sustainability and a shared passion for discovery. 

For more information, please visit www.serendipitywines.com or contact: 

Leslie Higgs 
Director of Marketing 
leslie@serendipitywines.com 
(512) 821-2105 

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