Select Page

Serendipity Wines Strengthens Portfolio and Market Coverage, Marking a Milestone in Growth with Obvious Wines Partnership

Los Angeles, CA: Serendipity Wines has announced their acquisition of the California distribution business of Los Angeles-based Obvious Wines, and to represent their brands in the state of California.  Obvious Wines will continue to own and maintain its Obvious Wines, Loud and Clear and Après Sol wine brands and operate as an importer and marketer for boutique wineries. This new partnership is part of Serendipity’s initiative to expand their presence in California by growing their Sales Team and strengthening their diverse portfolio with the premium offerings represented by Obvious Wines. 

“Our partnership with Obvious Wines further solidifies Serendipity’s position as one of the go-to distributors in California by deepening our commitment to providing the highest quality selection of sustainable and organic wines from family producers”, said Seth Fagelman, President & CEO of Serendipity Wines, “This acquisition marks another exciting chapter in our growth story and we are eager to expand the distribution of Obvious Wines’ exceptional products to our growing customer base in California.”

Obvious Wines LLC was established in 2018 with the launch of its first brand ‘Obvious Wines’. Over time they expanded operations, becoming a national importer and brand house for new/developing wines, as well as distributor of biodynamic & organic wines in California. Brice Baillie, founder of Obvious Wines, elaborated: “This acquisition is more than a mere transfer of distribution rights; it represents a synergy of expertise and resources aimed at further growing and evolving quality product offerings. The partnership between Serendipity and Obvious Wines underscores the growing trend of strategic collaborations in the wine industry. Serendipity is a seasoned player in the wine and spirits distribution business, which will enhance and expand Obvious Wines distribution efficiency and reach in California.”

About Serendipity Wines: Serendipity Wines is a Distributor and National Importer of premium wines and spirits from family producers. Serendipity is known for having an experienced and highly professional team that puts customers first and a portfolio focused on organic, biodynamic and sustainable producers.  For over two decades, Serendipity has maintained rapid and consistent growth while staying true to its mission of bringing the world closer by delivering great terroir to your table.

About Obvious Wines: Originally from Champagne, France, founder Brice Baillie noticed a gap between an overall growing interest and love for Boutique, Vegan & Eco-friendly wines, yet high level of intimidation towards selecting and discussing them. In 2018, he decided to create an accessible and playful brand that still checked all the necessary boxes of high-quality, eco-conscious wine.

More From The Blog:

The Legacy of Limoux: An Interview with Baptiste Gazeau

Journey with us to the cradle of sparkling wine, where 7th generation vigneron Baptiste Gazeau crafts traditional wines alongside his mother, Francoise. In this exclusive interview Baptiste takes us deep into the heart of Maison Antech, introducing us to the joyful wines of their Cuvée Françoise collection. Historic bubbles, a deep appreciation for the Mauzac grape, and family ties abound.

Casa Emma’s ‘Harenae’: Rediscovering the Art of Amphora

Who’s got the dirt on Chianti? Massimo Carbone. Travel with us to Casa Emma’s amphora producer for an inside look at one of the world’s most venerated artisans and discover what makes ‘Harenae’ an unsurpassable expression of Sangiovese.

Celebrate Women’s History Month With Adama ‘HER’

It’s a great day / week / month / year to support women in wine! Today we’re raising a glass to Adama ‘HER’— the first all-black, all-women run winery in South Africa. Read on to learn more about their incredible story and the groundbreaking social impact programs at the root of their mission.

Four Core Rosés For All Seasons

Have you locked in your rosé program for the coming summer months? Now is the time to ensure 2024 is a year marked by unforgettable rosé. Read on for our top choices from four corners of Europe.

Cheers To Five Years!

Pop the Champagne! Serendipity celebrates five years in the California market.

The Bitter Truth: Amari Is A Confusing Category

Amari has been around for centuries, yet they’re often overshadowed by more mainstream spirits, leaving a hidden world of flavors awaiting exploration. It’s time to turn that confusion into curiosity— join us in revisiting the basics of this bittersweet spirit.

Meet the Best of 2023!

What do Decanter, Robert Parker and Jeb Dunnuck all have in common? In 2023, they showered bottle after bottle of our wines with 95+ scores and awards. Click to see our year in review of top scoring brands and the bottles that made us fall in love with them.

Pairing Face-Off! California Edition

Who paired it better? Our California SoCal and NorCal teams face off on what to pair with favorite fall recipes!

Pairing Face-Off! Texas Edition

Who paired it better? Our Texas teams face off on what to pair with favorite fall recipes!

4 Grower Champagnes You Should Be Drinking Right Now

In the realm of sparkling wines, few labels can rival the uniqueness and artisanal charm of Grower Champagne. But which of these small-batch, family-owned wineries should you reach for in the coming season of perpetual toasts? Find out inside!

Let’s Talk Lubanzi with Co-Founder Walker Brown

Born in Cape Town as the brainchild of two young travelers who were on the hunt for adventure and an opportunity to make a difference in the world, Lubanzi is a collaborative social enterprise with a story to tell about community, partnerships, and the value of the path less traveled. This month we interviewed Co-Owner Walker Brown to discuss their journey as they continue to push industry standards in labor equity, environmental sustainability, and overall deliciousness.

Bosco del Merlo Seasonal Selections & Sustainability Mission

Fall brings a welcomed change, especially for red wine enthusiasts. Check out our recommendations from Bosco del Merlo to ring in the Fall season.

Travel Journal Feature: The Warm Welcome of Fattoria Viticcio

Travel Journal Feature from Serendipity Alumi, Oran Lopez Reed.