Much like grapevines come winter, now is the time to put energy back into your own root systems and prepare for a bountiful year ahead. And the same rings true for Serendipity— we’re pruning our programs, anticipating a healthy, vigorous 2022. The changes this growth cycle? A budding natural wine brand joyfully joins our book, daily deals stay in fashion with a redesign, and much, much more…
Have you made some new year’s resolutions? Whether you’re enjoying an alcohol-free January, seeking out low sugar offerings, wanting to give back to good causes, or are hoping to spice up this next year with something out of your ordinary, we’ve got you covered. Check out our selection of wines (& spirits!) fit for a healthier, more intentional, and more adventurous 2022!
New Brand Highlight: RedThumb Natural Wines
NEW Weekly Deals
Out with the old, in with the new deals! We recently revamped our Daily Deal program to bring you the best discounts on your favorite brands— now available five days a week. It’s now easier than ever to take advantage of one or more of our exclusive offerings. Click the ‘Wines of the Week’ option under the ‘Trade’ tab on our navigation bar, or hit the link below:
Welcome, Sarah!
January 2022 Press & News
- Starla Non-Alcoholic Sparkling featured in the New York Times
- San Francisco Chronicle 2022 Awards: Starla Non-Alcoholic Red Blend takes Best of Class, while their Sparkling Rosé & Sauvignon Blanc were both awarded Silver
- Rosenthal Wines featured in NY Times (paywall)
- Slow Wine Austin is January 27th. Connect with our friends at
- Jules Taylor Talks Her Winemaking Career