Franco Serra – Pinot Noir

Price Matrix

Stock Quantities

Italy

Piedmont

Wine

Red

The Facts

UPCs

2023 (750ml) - 0 20106 50530 8
2022 (750ml) - 0 20106 50530 8

Origins Italy > Piedmont > Piemonte

Appellation Piemonte

Varietal Pinot Noir

Cepage 100% Pinot Noir

Winemaking Select grapes are hand harvested. Three weeks of maceration and four weeks of fermentation in stainless steel at 80°F is followed by three months of bottle aging before release.

Aging Three months in bottle.

Markets Texas

Trade and Media

Sales Sheet

Shelf Talker

The Character

Overall Bright, fresh and delicious.

Aromas Bright cherry, rose petal and violet notes.

Mouthfeel Dry and light-bodied.

Tasting Notes Aromatic with rose petal and violet notes, this Pinot is light-bodied and dry, with bright cherry, strawberry, and raspberry flavors, followed by soft, silky tannins.

Selling Point Elegant, great value wine.

Pairings Anything from fresh cheeses or spaghetti to grilled fish or braised lamb.

Awards

2023 - 90pts James Suckling
2022 - 91pts James Suckling

The Story

Franco Serra is produced by the Sperone family who have been making affordable premium wines for four generations. In 1911, Antonio Sperone opened a small wine shop in Torino where he sold bulk wine directly to consumers. Unsatisfied with the quality and price of the local wine, Antonio started his own winery in Puglia and built a bottling facility in Torino. He was soon able to offer his customers quality wines at prices everyone could afford. Sadly, it had to close during WWII. The winery in Puglia survived the war and enabled Antonio’s grandson Giacomo to open a new facility in 1965 near Milan where he produced vermouth, sparkling wines, spirits and fine wines. In 1983, the family purchased 75 acres of prime vineyards in Piedmont and built the current winery in the small town of Mombaruzzo just outside Monferrato.

About Franco Serra

Producer Story

Franco Serra is a line of traditional and affordable wines from the Piedmont region of Northeast Italy. The wines are produced by the Sperone family at their family estate in Mombaruzzo, Asti. Four generations of winemaking expertise combined with passion for the land make these wines a fantastic journey into Italy's most renowned winegrowing region.

Producer Story

Franco Serra is a line of traditional and affordable wines from the Piedmont region of Northeast Italy. The wines are produced by the Sperone family at their family estate in Mombaruzzo, Asti. Four generations of winemaking expertise combined with passion for the land make these wines a fantastic journey into Italy's most renowned winegrowing region.