Discover the diverse and dynamic wines of the Willamette Valley, where history, sustainability, and innovation converge. From biodynamic pioneers to legacy vineyards with rare, own-rooted vines, these producers are redefining what Oregon wine can be. Whether you’re drawn to bold Pinot Noirs, textured whites, or old-school techniques, this deep dive into Willamette’s AVAs will have you reaching for a glass.

New leadership, same commitment to excellence: we’re pleased to announce that Don Hamilton has been promoted to President of Serendipity Wines – Texas, where he’ll continue driving our growth and upholding our commitment to exceptional service. With nearly 30 years in the wine industry and a deep understanding of supplier and customer relationships, Don is the perfect leader to take us into this next chapter. Learn more about his journey, leadership vision, and what this means for the future of fine wine distribution in Texas.

Serendipity Wines is thrilled to announce the launch of its new National Accounts division, led by Holly Lewis as Vice President. With over 27 years of wine industry expertise, Holly will drive strategic partnerships with national on-premise and retail chains, delivering exceptional value and fostering meaningful growth. This initiative, along with the promotion of Hutch Hill to Chief Commercial Officer, reflects Serendipity’s commitment to innovation and enhanced service for its partners. Discover how these leadership changes are shaping the future of Serendipity Wines!

Serendipity Wines proudly promotes Jay Akin to Vice President of Sales for California. With over 20 years of wine industry experience, Jay brings a unique blend of hospitality expertise and market-building success to his new role. He will focus on fostering stronger partnerships with customers and suppliers while empowering the California sales team to thrive. Read more about Jay’s vision for growth and how Serendipity Wines continues to lead the way in premium wine and spirits distribution.

For Mélanie Masarin, founder and CEO of Ghia, a great drink is about connection and shared moments. Inspired by her South of France upbringing, Mélanie created Ghia to reimagine the drinking experience—without alcohol. In this interview, she shares how Ghia’s bold, Mediterranean-inspired flavors and thoughtful design are reshaping the non-alcoholic beverage market and fostering togetherness in every sip.

What do the professionals reach for when they’re not working? We asked Serendipity’s Texas Sales Teams to weigh in on their favorite bottles, plus their secret-weapon pairings for a full-proof foodie get-together.

What do the professionals reach for when they’re not working? We asked Serendipity’s California Sales Teams to weigh in on their favorite sparklers and spirits, plus their secret-weapon pairings for a full-proof foodie get-together.

Meet Serendipity’s statewide Sake Specialist: Chris Melton! In summer 2024, Chris joined the team and brought with him an unmatched passion (and serious knowledge) for all things sake. In our latest blog post, Chris celebrates the beginning of the sake brewing season with selections from our partners at East West Wine Trading. Click to watch his mini video series below:

Serendipity is back at it again and taking our portfolio on a tour of Texas! Next week we’ll be hosting our Fall Playlist trade shows in San Antonio, Austin, Houston and Dallas. At this year’s highly anticipated events, we are thrilled to showcase a distinguished...

At Frey, they’re no stranger to including animals in holistic land management. This Organic Harvest Month, find out how Frey is utilizing these wriggly little critters to sustainably manage their water filtration alongside BioFiltro.

Join us as we dive into the storied history and vibrant present of Titus Vineyards, a family-owned gem in Napa Valley’s St. Helena AVA. In our exclusive interview we sit down with Eric Titus, General Manager and Vineyard Operations Manager, to explore the legacy and innovative spirit that define this family-owned winery. From their humble beginnings as grape growers supplying some of Napa’s most renowned wineries, to crafting their own acclaimed vintages, Eric shares insights into how Titus Vineyards has evolved while staying true to its roots.

Our National Imports Division has taken flight and is back at it again touring Italy! This last month they brought a team of reps to the dramatic, mountain-laced region of Alto Adige, where they indulged in the hospitality of the historic Nals Margreid winery. Read on to enjoy their insights and observations on this highly secluded region, and the wines they fell in love with.

The Winetones is an import company breathing new life into Spain’s prized red grape– journey with us to Northern Spain for an inside look at four fan-favorite expressions of Tempranillo.