FOR IMMEDIATE RELEASE
Austin, TX — 1/27/2025 — Serendipity Wines, a leading distributor and importer of fine wines, is thrilled to announce the establishment of its new National Accounts division, led by newly promoted Vice President of National Accounts, Holly Lewis. This strategic move reflects the company’s commitment to enhancing service for regional and national chain account partners across both on-premise and retail channels. Holly will report to Hutch Hill, who was recently promoted to Chief Commercial Officer to oversee all commercial strategies, including the new National Accounts division.
About Holly Lewis
Holly Lewis brings over 27 years of experience in the wine industry to her new role, with the majority of her career focused on distribution and strategic account management. During her 19 years at Henry Wine Group/Winebow, she managed key relationships with national hotel groups, restaurant chains, and major retailers, consistently delivering growth and fostering long-term partnerships. Since joining Serendipity Wines five years ago, Holly has spearheaded initiatives that deepened client relationships and enhanced sales performance, driving both single- and double-digit growth across key accounts. Her proven track record and expertise make her ideally suited to lead the newly formed National Accounts division.
Expressing her enthusiasm for the new role, Holly stated, “My vision for this new role is to build strategic, long-lasting partnerships with key national accounts, delivering exceptional value, and contributing significantly to our mutual growth and success.”
Holly Lewis, VP of National Accounts Division
Hutch Hill, Chief Commercial Officer
About Hutch Hill
As Chief Commercial Officer, Hutch Hill will provide strategic oversight for the company’s sales, marketing, and commercial operations, including the newly created National Accounts division. With an extensive background in the wine industry and a history of success at Serendipity Wines, Hutch has demonstrated exceptional leadership and a deep understanding of the evolving marketplace. His promotion reflects Serendipity’s confidence in his ability to drive innovation and support the company’s continued growth.
Leadership’s Perspective
Seth Fagelman, President and CEO of Serendipity Wines, shared his thoughts on these promotions: “Both Holly and Hutch exemplify the dedication and expertise that drive our company forward. Holly’s ability to foster meaningful relationships with national partners and Hutch’s strategic vision ensure that Serendipity Wines will continue to thrive and adapt in an ever-changing market.”
About Serendipity Wines
Serendipity Wines is a trusted distributor and national importer of premium wines and spirits dedicated to delivering exceptional customer service. For over two decades, we have been building connections and lasting partnerships with family producers rooted in quality, authenticity, sustainability and a shared passion for discovery.
For more information, please visit www.serendipitywines.com or contact:
Leslie Higgs
Director of Marketing
leslie@serendipitywines.com
(512) 821-2105