Serendipity News & Stories
Serendipity News & Stories
Serendipity Wines Promotes Jay Akin to Vice President of Sales for California
Serendipity Wines proudly promotes Jay Akin to Vice President of Sales for California. With over 20 years of wine industry experience, Jay brings a unique blend of hospitality expertise and market-building success to his new role. He will focus on fostering stronger partnerships with customers and suppliers while empowering the California sales team to thrive. Read more about Jay’s vision for growth and how Serendipity Wines continues to lead the way in premium wine and spirits distribution.

Serendipity Wines Promotes Jay Akin to Vice President of Sales for California
Serendipity Wines proudly promotes Jay Akin to Vice President of Sales for California. With over 20 years of wine industry experience, Jay brings a unique blend of hospitality expertise and market-building success to his new role. He will focus on fostering stronger partnerships with customers and suppliers while empowering the California sales team to thrive. Read more about Jay’s vision for growth and how Serendipity Wines continues to lead the way in premium wine and spirits distribution.
Serendipity Wines Promotes Jay Akin to Vice President of Sales for California
Serendipity Wines proudly promotes Jay Akin to Vice President of Sales for California. With over 20 years of wine industry experience, Jay brings a unique blend of hospitality expertise and market-building success to his new role. He will focus on fostering stronger partnerships with customers and suppliers while empowering the California sales team to thrive. Read more about Jay’s vision for growth and how Serendipity Wines continues to lead the way in premium wine and spirits distribution.
Prior News & Stories
Casa Emma’s ‘Harenae’: Rediscovering the Art of Amphora
Who’s got the dirt on Chianti? Massimo Carbone. Travel with us to Casa Emma’s amphora producer for an inside look at one of the world’s most venerated artisans and discover what makes ‘Harenae’ an unsurpassable expression of Sangiovese.
Celebrate Women’s History Month With Adama ‘HER’
It’s a great day / week / month / year to support women in wine! Today we’re raising a glass to Adama ‘HER’— the first all-black, all-women run winery in South Africa. Read on to learn more about their incredible story and the groundbreaking social impact programs at the root of their mission.
Four Core Rosés For All Seasons
Have you locked in your rosé program for the coming summer months? Now is the time to ensure 2024 is a year marked by unforgettable rosé. Read on for our top choices from four corners of Europe.
Cheers To Five Years!
Pop the Champagne! Serendipity celebrates five years in the California market.
Serendipity Wines Expands California Presence through Acquisition of Obvious Wines’ Distribution Business
LOS ANGELES, CA — Serendipity Wines is excited to announce their acquisition of the California distribution business of Los Angeles-based Obvious Wines, and to represent their brands in the state of California.
The Bitter Truth: Amari Is A Confusing Category
Amari has been around for centuries, yet they’re often overshadowed by more mainstream spirits, leaving a hidden world of flavors awaiting exploration. It’s time to turn that confusion into curiosity— join us in revisiting the basics of this bittersweet spirit.
Meet the Best of 2023!
What do Decanter, Robert Parker and Jeb Dunnuck all have in common? In 2023, they showered bottle after bottle of our wines with 95+ scores and awards. Click to see our year in review of top scoring brands and the bottles that made us fall in love with them.
Pairing Face-Off! California Edition
Who paired it better? Our California SoCal and NorCal teams face off on what to pair with favorite fall recipes!
Pairing Face-Off! Texas Edition
Who paired it better? Our Texas teams face off on what to pair with favorite fall recipes!
4 Grower Champagnes You Should Be Drinking Right Now
In the realm of sparkling wines, few labels can rival the uniqueness and artisanal charm of Grower Champagne. But which of these small-batch, family-owned wineries should you reach for in the coming season of perpetual toasts? Find out inside!
Let’s Talk Lubanzi with Co-Founder Walker Brown
Born in Cape Town as the brainchild of two young travelers who were on the hunt for adventure and an opportunity to make a difference in the world, Lubanzi is a collaborative social enterprise with a story to tell about community, partnerships, and the value of the path less traveled. This month we interviewed Co-Owner Walker Brown to discuss their journey as they continue to push industry standards in labor equity, environmental sustainability, and overall deliciousness.
Bosco del Merlo Seasonal Selections & Sustainability Mission
Fall brings a welcomed change, especially for red wine enthusiasts. Check out our recommendations from Bosco del Merlo to ring in the Fall season.