Serendipity News & Stories
Serendipity News & Stories
Rooted In Oregon: Willamette Wines for a Next Level Program
Discover the diverse and dynamic wines of the Willamette Valley, where history, sustainability, and innovation converge. From biodynamic pioneers to legacy vineyards with rare, own-rooted vines, these producers are redefining what Oregon wine can be. Whether you’re drawn to bold Pinot Noirs, textured whites, or old-school techniques, this deep dive into Willamette’s AVAs will have you reaching for a glass.

Rooted In Oregon: Willamette Wines for a Next Level Program
Discover the diverse and dynamic wines of the Willamette Valley, where history, sustainability, and innovation converge. From biodynamic pioneers to legacy vineyards with rare, own-rooted vines, these producers are redefining what Oregon wine can be. Whether you’re drawn to bold Pinot Noirs, textured whites, or old-school techniques, this deep dive into Willamette’s AVAs will have you reaching for a glass.
Rooted In Oregon: Willamette Wines for a Next Level Program
Discover the diverse and dynamic wines of the Willamette Valley, where history, sustainability, and innovation converge. From biodynamic pioneers to legacy vineyards with rare, own-rooted vines, these producers are redefining what Oregon wine can be. Whether you’re drawn to bold Pinot Noirs, textured whites, or old-school techniques, this deep dive into Willamette’s AVAs will have you reaching for a glass.
Prior News & Stories
Serendipity Loves: Chateau Goudichaud
The wine business is all about relationships far and wide. This month we revisit one of Serendipity’s earliest (and longest) partnerships: Chateau Goudichaud! Catch the story behind the first Bordeaux producer to join our portfolio.
Keeping it 100 with Zero Zero
Non-alcoholic beverages might be trending in January, but at Bodegas Aroa they know the year-round value of crafting quality, alcohol-free wine. We chatted with the estate’s resident enologist Pedro Balda for an inside look at what goes in to (and taken out of) their Zero Zero wines. Whether you’re substituting, sober-curious, or just plain committed to the no-low lifestyle, Zero Zero non-alcoholic wine is here to boost your everyday occasion.
Get Into the Forager’s Spirit with Bareksten Aquavit
An herbaceous, craft distillate that combines everything you love about gin with the natural whimsy of Norway? Yes, it does exist. Bareksten’s internationally acclaimed Aquavit is a daring homage to local botany and a breath of fresh air behind the bar. Read on to learn more about this award-winning spirit from the inimitable Stig Bareksten.
Pop into 2023 with Paladin Prosecco
We are ringing in 2023 with Paladin Prosecco DOC & Prosecco DOC Rose!
You’ve Heard of Elf On The Shelf But How About An Elf In A Bottle.
Celebrating the Christmas spirit with and Italian Folklore & Paladin Salbanello Rosso.
An Interview with Francesca Paladin
Serendipity’s partnership with Paladin goes back over a decade! Anticipating their forthcoming visit to California (for Gambero Rosso) we caught up with proprietor Francesca Paladin to revisit their wine group’s sizable evolution, while exploring favorites like sparkling Raboso and Agricanto liqueur.
Go-To Italian Wine Pairings for Gatherings
It’s our favorite time of year! Gathering, dining, and matching that perfect glass of wine to the meals we love. This month we’ve curated a list of comforting recipes and go-to Italian wines that are sure to leave your family and friends thirsty for more. Who’s hungry?
Texas Wine Month Highlight: Pedernales Cellars
Celebrate Texas Wine Month with this post-harvest check-in at Pedernales Cellars! We talked to co-owner and Chief Marketing and Design Officer Julie Kuhlken on the Bell Mountain AVA, 2022’s biggest challenges, and their evolving sustainability efforts.
Beyond Organics with Angela Vineyards
Meet Heath Payne: the viticulturist behind Angela Vineyards with an unmatched reverence for the vine. With Heath’s help, we take a look at just what regenerative agriculture means for Angela’s Yamhill-Carlton vineyards, delving deep into their evolving practices.
From The Road: Roberto Voerzio
The ride with Oran Lopez-Reed and our National Imports Division continues to Barolo, where they explore the sights and sips with legendary producer Roberto Voerzio.
From The Road: Marchesi Incisa
Travel with Oran Lopez-Reed and our National Imports Division as they tour Italy! The first stop on this two-part series? Piemonte, where they are welcomed by our long-time partner: Marchesi Incisa Della Rocchetta!
Experiencing Biodynamics in Oregon with Maysara
Maysara, meaning ‘the wine house’ in Farsi, embodies a holistic philosophy that comes alive in each of their many Pinots. Take a walk through this unique space in the foothills of Oregon’s Coast Range alongside several visiting Texas teammates as they explore this certified Biodynamic paradise!