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Italy
Piedmont
Wine
Red
The Facts
Trade and Media
The Character
The Story
The Barolo region sits between the Alps and the Mediterranean in the Langhe hills. The climate here is influenced by cool air descending from the mountains and warm air from the sea. Nebbiolo ripens best on the limestone, clay, and sandy soils on southern facing slopes. Nebbiolo is a challenge to grow, but centuries of farming by local families have created an expression of the grape unattainable anywhere else. Barolo is thought to be Italy’s answer to Burgundy in its ability to express the intricacies of terroir.
About 90+ Cellars
Producer Story
Kevin Mehra launched 90+ Cellars. His concept was simple: allow great wineries to sell more wine through a new brand. By offering to not disclose the source, Kevin found that many wineries were happy to offer him their top wines at lower costs in order to sell more. And in doing so, 90+ Cellars was able to bring these world class wines to more people at better prices.
Producer Story
Kevin Mehra launched 90+ Cellars. His concept was simple: allow great wineries to sell more wine through a new brand. By offering to not disclose the source, Kevin found that many wineries were happy to offer him their top wines at lower costs in order to sell more. And in doing so, 90+ Cellars was able to bring these world class wines to more people at better prices.
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